Ayhan Çalık, Chairman of the Board, recently visited Cemal Ererdi, the founder and General Manager of Ethica Insurance. During the meeting, they discussed nearly 50 years of the insurance sector’s history, covering various companies from Halk Sigorta to Commercial Union and AXA. Ererdi emphasized that Ethica Insurance aims to minimize overhead costs while ensuring that agents are present in every province and district, serving as the face of the company with competitive pricing strategies.
He noted that improvements in traffic insurance could only be achieved through a liberal pricing system that grants companies the freedom to operate. Furthermore, Ererdi advised agents to adopt a more proactive approach by familiarizing themselves with their portfolios and sourcing from companies that align with their focus, rather than operating as brokers.
Ererdi highlighted his company’s strategy of preferring partnerships with agents who understand their portfolios rather than working with a multitude of agents. He also pointed out that the upcoming 2024 fiscal year is expected to bring profits that will benefit many companies, forecasting a drop in inflation for 2025 that will reveal further impacts.
He stressed the importance of agencies in safeguarding national assets and affirmed Ethica Insurance’s commitment to leveraging digital resources to enhance accessibility and responsiveness to client needs. Çalık expressed gratitude to Ererdi for his valuable insights, recommendations, and warm hospitality throughout the visit.
