Annuity Sales Reach Record Highs in First Half of 2024
Annuity Sales Reach Record Highs in First Half of 2024

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Annuity sales in the U.S. reached a record-breaking $215.2 billion in the first half of 2024, marking a 19% increase from the previous year’s figures. Sales in the second quarter alone amounted to $108.5 billion, a 25% rise year over year, with fixed indexed annuities leading the surge at $29.7 billion. Factors contributing to this growth include favorable economic conditions, sustained interest rates, and changing demographic trends that have heightened the appeal of annuities. The report, compiled by LIMRA, indicates that this trend reflects continued strong demand across nearly all product lines within the annuity market.
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