Liberty Bankers Insurance Group (LBIG) has appointed Jeff Sams as the new president of LBIG marketing, effective July 1, 2024. Sams brings over 40 years of experience in insurance marketing, notably in the Medicare Supplement sector, and co-founded a successful marketing company which formed an essential part of LBIG’s distribution network. He emphasizes the importance of teamwork and leveraging individual strengths to achieve business goals. LBIG’s CEO, Brad Phillips, expressed confidence in Sams’ ability to drive marketing growth and strategic initiatives for the company.