Margi Tooth has been appointed as the new CEO of Seattle-based pet insurance company Trupanion, a role she transitioned into after serving in various leadership positions, including president. With only 4% of pets in North America insured, Tooth emphasizes significant growth potential in the pet insurance market, supported by the rising costs of veterinary care and increased pet ownership during the pandemic. Trupanion reported a 16% increase in revenue year-over-year, reaching $314.8 million in its latest quarter, and aims for sustainable growth while maintaining comprehensive coverage for pet owners. Tooth aims to inspire diverse leadership in the industry, highlighting the importance of emotional intelligence in her management style.