The Insurance Association of Turkey celebrates Insurance Week, focusing on raising awareness about the importance of insurance and ensuring public safety through financial security. This year’s theme emphasizes the significance of insurance awareness, underscoring its role in mitigating risks and providing security in various aspects of life. As the industry celebrates its 38th anniversary, it highlights the critical relationship between insurance professionals and consumers, encouraging individuals to seek advice and obtain policies directly from licensed brokers or agencies. The initiative aims to enhance public understanding of insurance products and foster a culture of financial protection among citizens.