The SAB Management Board recently visited Neova Insurance’s General Manager, Neslihan Neciboğlu, along with marketing executive Habip Çetinkaya, and Distribution Channels Director Abdurrahim Boz. The discussions focused on the challenges posed by digital and online distribution channels, which are perceived to overshadow the potential benefits of the agency distribution channel. The board members agreed on the necessity for collaboration among institutions to leverage the strengths of agencies, which remain underutilized by companies.
Neciboğlu emphasized Neova’s commitment to uniform pricing across all distribution channels — agency, banking, and online — asserting that customers would see no price differences in any channel. Çetinkaya reiterated this stance, highlighting the importance of maintaining customer integrity by ensuring that agency clients remain with their respective channels, reinforcing a fair competitive environment.
Chairman Ayhan Çalık expressed agreement with this approach, emphasizing that the pursuit of fair competition should be the primary focus for all stakeholders. He thanked Neova Insurance for their sensitivity to this issue and underscored that fairness among distribution channels is crucial for the industry’s progress.
The meeting concluded with aspirations for mutual success, and the SAB Board extended their gratitude to Neova Insurance for their hospitality during the visit.
