PCF Insurance Services has announced its rebranding to Trucordia, signaling a strategic shift towards greater integration and collaboration among its 5,000 employees across more than 200 locations in the U.S. The new name, a fusion of the words “trust” and “accord,” aims to encapsulate the company’s commitment to integrity and teamwork. CEO Felix Morgan stated that the rebranding is part of a broader initiative, “Ascend,” intended to unify operations and enhance growth organically through shared resources and acquisitions. The rebranding will occur gradually over the next 12-18 months, with a focus on optimizing enterprise value and client experience.
