Placing Platform Limited (PPL) has announced a multi-year partnership with Microsoft to transform its specialty insurance trading platform into a data-driven trading hub. The collaboration will integrate Microsoft’s data and AI capabilities to enhance broker and carrier interactions during trading and risk binding processes. This initiative aims to streamline the transition from a document-centric approach to a more intuitive trading environment, facilitating better collaboration and decision-making within the market. PPL CEO John Mason emphasized the partnership’s potential to significantly improve client interactions throughout the trading cycle.