The specialty programs market is experiencing significant transformation, with its global value surpassing $100 billion, largely driven by advancements in artificial intelligence (AI) and enhanced service delivery. Tracey Sharis, president of North America programs at Liberty Mutual, emphasized that the future success of managing general agents (MGAs) will depend on strong underwriting, quality service, and customer experience, amidst growing market complexities. Digital transformation remains critical, yet many companies struggle to integrate technology effectively. Despite economic challenges, Sharis remains optimistic about the sector’s growth, as evidenced by the increasing attendance at industry events like the Target Markets annual summit.