Çiğdem Kılıç, Deputy General Manager of Türkiye Sigorta Bilgi Teknolojileri, emphasized the significance and potential of artificial intelligence (AI) in the insurance sector during an interview with Anadolu Agency. Kılıç highlighted that AI plays a crucial role in analyzing customer behaviors to prevent churn and identify cross-selling opportunities. Furthermore, she noted that AI aids in mitigating fraud, thus providing a competitive cost advantage for insurance companies.
