InsuranceDekho, an InsurTech service in India, has effectively transformed its customer interaction process by utilizing Amazon Bedrock and generative AI to enhance the capabilities of its insurance agents. By implementing a generative AI-enabled chat assistant, the company has minimized reliance on subject matter experts, significantly reducing response times to customer queries by 80%. This innovation allows agents to provide accurate information on insurance policies autonomously, thereby improving customer experience and increasing sales. InsuranceDekho’s new solution positions it as a pioneer in leveraging AI technology to streamline the insurance purchasing process.